We specifically work with the following third-party partners to assist with customer relations management and marketing:
a. Pipedrive CRM Database
We use Pipedrive, a customer relationship management (CRM) platform, to manage customer interactions, contact information, sales processes, leads, and related business operations. Pipedrive acts as our Data Processor. In the last twelve (12) months we have disclosed the following categories of Personal Data, generally limited to B2B information, solely for legitimate business purposes:
• Identifiers (e.g. Name, Email, Phone Number)
• Professional and Business Information (e.g. Company Name, Job Title)
• Commercial Information (e.g. Records of communications, note relevant to business relationships, customer history)
• Information you voluntarily provide (e.g. via a contact form)
Pipedrive processes Personal Data solely for the following B2B purposes:
(i) verifying the accuracy of customer business information;
(ii) auditing customer contacts;
(iii) maintaining security and integrity of customer information;
(iv) debugging and system maintenance; and
(v) providing advertising and marketing services only when you have provided consent
Per our Data Processing Agreement with Pipedrive, Pipedrive only processes Personal Data solely in accordance with our instructions for the purpose of providing CRM services and does not sell or share Personal Data for cross-context behavioral advertising. Our legal basis for using Pipedrive includes:
• our legitimate interest in maintaining accurate and relevant B2B contact information;
• performing contractual obligations with existing customers;
• consent, where required by applicable law.
Personal data stored in Pipedrive may be transferred to countries outside the EU/EEA or UK. Where such transfers occur, we rely on appropriate safeguards, such as the Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms, to ensure an adequate level of protection. For more information on how Pipedrive handles data, please refer to Pipedrive’s own
privacy notice.
b. Typeform
We use Typeform, an online form and survey platform, to collect information using forms, surveys, questionnaires, and other similar feedback tools. When a User submits information into a Typeform form on our website, the Personal Data the User voluntarily provides is stored and processed within the Typeform platform, and is transferred to Pipedrive CRM to assist with managing communications, follow-ups, and customer contact information. Typeform acts as our Data Processors, and in the last twelve (12) months we have disclosed the follow categories of Personal Data solely for business purposes:
• Identifiers (e.g. Name, Email, Phone Number)
• Professional and Business Information (e.g. Company Name, Job Title)
• Commercial Information (e.g. Content of User submissions on online forms, details of the products or services inquired about in a contact form)
• Information you voluntarily provide
• Technical Information (e.g. IP address, device type)
We share Personal Data with Typeform solely for the following business purposes:
(i) organizing and managing customer communications;
(ii) providing customer service, including organizing inquiries and responding to such inquiries;
(iii) tracking communications with actual or potential customers;
(iv) performing our contractual obligations;
(v) analyzing form performance;
(vi) as otherwise consented to by the User.
Per our Data Processing Agreement with Typeform, Personal Data is only processed in accordance with our instructions and for the purpose of providing contact form services and Typeform is prohibited from selling or sharing Personal Data.
Personal data stored in Typeform may be transferred to countries outside the EU/EEA or UK. Where such transfers occur, we rely on appropriate safeguards, such as the Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms, to ensure an adequate level of protection. For more information on how Typeform handles data, please refer to Typeform’s own
privacy notice.